MHP at Cofinity-X booth at IAA 2025 | Catena-X: From Strategy to Scale
Why is your company participating at the Catena-X booth during IAA MOBILITY 2025, and why is this event strategically important for your business?
As a Certified Solution Provider and a Qualified Advisor within Catena-X, MHP is deeply involved in building and scaling Catena-X. Our presence at the Cofinity-X booth underlines our role as a bridge between OEMs, suppliers, and technology partners. IAA MOBILITY is the key meeting point of the industry, the place to demonstrate how Industrial Data Ecosystems as Catena-X create real business value and to strengthen our partner and customer network.
What are you showcasing at IAA MOBILITY 2025, and how does it support the transformation of the automotive and related industries?
We are showcasing our end-to-end Catena-X onboarding journey, from registration through the Eclipse Dataspace Connector to real-world use cases such as certificate management, quality management and PURIS. Visitors can experience how MHP’s consulting and technical expertise accelerate their onboarding to Catena-X , ensure compliance, transparency, and enable secure data exchange. This supports the transformation of the automotive and mobility industries by fostering transparency, sustainability, and collaboration across the value chain.
Our work as Consulting and Solution Provider proves how onboarding at scale can be achieved in practice.
Why should companies join Catena-X now?
The momentum is now: OEMs are already expecting Catena-X readiness. Regulatory frameworks such as CSRD and the Supply Chain Act, combined with industry requirements for compliance and transparency verifiable data exchange. The technology is ready for scale – companies that move now secure leadership and competitiveness, while late joiners risk falling behind.
What key message would you like to share with the automotive and mobility industry?
The major challenges of our industry - digitalization, decarbonization, and regulation - cannot be mastered alone. Collaboration is becoming the decisive competitive advantage.
Catena-X provides the foundation for a trusted, open data ecosystem, while MHP translates Catena-X into business impact for companies: from onboarding at scale, to compliance by design, to data-driven business value. Our message is simple: connect, comply, and compete with confidence.
Matthias Lorbach
Associated Partner, Head of Industrial Data Ecosystems and Cloud Platforms at MHP – A Porsche Company
With over 15 years of experience in the automotive industry, he specializes in Industrial Data Ecosystems and cloud platforms. As a driving force behind initiatives like Catena-X, he played a key role in building the “Activating Supplier Network” and continues to contribute actively. Recognized as a bridge-builder between business and technology, he drives international collaboration and innovation across global ecosystems. His vision is to establish Industrial Data Ecosystems that enable use cases such as supply chain transparency and cross-company quality management—unlocking new value for the automotive industry and beyond.
Alexander Appel
Manager in Sustainability Transformation at MHP – A Porsche Company
As Manager in Sustainability Transformation at MHP – A Porsche Company, he drives decarbonization and compliance at scale through digital sustainability solutions. By combining regulatory expertise with a data-driven approach, he helps companies turn sustainability into measurable business impact. With his collaborative mindset, he is an enabler of sustainable transformation within industrial networks.
Alexander Axjonow
Enterprise Architect at MHP
With a background as an Enterprise Architect at MHP, he focused on shopfloor connectivity and data platforms. His expertise lies in leveraging cloud architectures to deliver scalable, business-driven digital solutions. He has actively contributed to Catena-X projects, particularly in the field of reference architecture. In addition, he supports companies in becoming data space ready by aligning their systems and processes with emerging standards.
